Think fast! We’re going to a tropical location with lots of sunshine. What are the three first things on your packing list?
I’m guessing your swimwear and your sunglasses are number 1 and 2 on the list. Maybe sunscreen is a distance 3rd. Anyway, great choice. That says you’ve heard of the dangers of sun exposure and you want to protect your skin.
But suppose you’re not vacationing in Jamaica? Suppose, instead, you’re just spending a few hours every week training outdoors for a marathon and riding your bike fifty miles per week. Is sunscreen a part of your normal routine?
Would you be surprised if I told you that most people don’t protect their skin from sun exposure and sun damage on a regular basis? Worse yet, that most of the people who do wear sunscreen daily are women? Is that because women are more susceptible to sun damage than men are? Not so. But women probably get their sunscreen mostly from cosmetic products or from makeup. The question then becomes, if men aren’t wearing makeup on a daily basis, does that mean they aren’t wearing sunscreen? And if men aren’t habitually wearing sunscreen, what other daily skin care needs are they ignoring?
Those are the questions Chris Salgardo, President of Kiehls Since 1851 ask (and try to answer) in Manmade: The Essential Skincare & Grooming Reference for Every Man. The book, with a foreword by the actor, Anthony Mackie, who found he needed to answer those questions for himself, is probably the best thing that’s happened for men’s grooming since shaving cream was invented.
Manmade is a look into the reason the skin-care revolution hasn’t been embraced by men. It discusses topics like why men don’t teach their sons to shave – why a young boy will probably be taught the art of the proper handshake so he can make a good impression, but not the importance in caring for the hand itself. It discusses why baldness has been viewed as a sign of illness and disease, and later as a sign of health and vitality, and now as a matter of personal choice but why, whatever the reason, a bald head often doesn’t get protected with the SPF 50 it needs.
Manmade is an excellent resource for a young man who’s about to navigate through the world and needs to understand the importance of taking care of his body to maximize his opportunities. But since it’s never too late to start making good decisions, the book is also appropriate and vital for even the older man who’s never done more than shower with bar soap and needs to start protecting his skin from further damage.
Although Chris Salgardo is known for a specific product, the book is not one big advertisement for his company. Instead, he shares hacks that will help someone stay clean and deodorized and healthy, even in the absence of products – do you know what to do if you run out of deodorant? How do you keep your clothes wrinkle-free while you travel? Or how would you clean your shoes if you didn’t have polish?
Honestly, I can’t imagine some of the avowed macho men I know actually buying this book and taking the initiative themselves. That’s just how men are sometimes – they lavish more attention on their car than their own skin. So Manmade is probably something a woman will have to give to a man she cares about.
- Title: Manmade: The Essential Skincare & Grooming Reference for Every Man
- Author: Chris Salgardo
- Pages: 235
- Rating: 4.5 stars
I received a free copy of Manmade from Blogging for Books in exchange for an honest review – this did not influence my opinions in any way.