I spent my early years in a farming community – my dad raises cows as do many of our neighbors. Even though I spend my time in New York City now, I am not particularly stunned by the sight of a cow. If I saw a cow walking down Fifth Avenue, I might wonder where it came from and where it was going, but I’d probably just keep going about my business. Standard black / white / brown cows are pretty normal no matter where you live. But if the cow was purple, that might give me pause. My first instinct would be to snap a picture and post it on Instagram and comment my thoughts: I wonder how it got to be that way – exposure to radiation, eating too much beets, etc. And then I would make a joke about whether purple cows give purple milk, etc. See where I am going with this? Cows are commonplace. Purple cows are remarkable i.e. inviting remarks. Purple Cows aren’t the norm so they make us stop, pay attention and share the phenomenon with others.
Seth Godin’s Purple Cow book, is about making your business or your resume – whatever the product you want to share with others – a purple cow. Make it remarkable. If you’re going to do something, make it stand out so people notice and share.
The book is pretty old -it was written in 2002 and edited in 2009 to include stories where people adopted the ideas and became Purple Cows in their own field – but the ideas are still very relevant. Good ideas never get outdated and this is a good idea.
What are some ways I can adopt Purple Cow ideology? These are things I am mulling over today.
- How can I make my blog into a remarkable purple cow?
- How can I make my writing a remarkable purple cow?
- How can I make my ministry a remarkable purple cow?
What are some things you do now that you could make remarkable?
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